Ok, so I signed up for RawSugar, created an account, and started submitting some URLs. I've used Digg for awhile and recently starting using Reddit, but I haven't really explored the social bookmarking services. Delicious seems to be the biggest, with StumbleUpon being a runner up. I saw RawSugar from Add This's widget off of TechCrunch. I see these new bookmarking services as opportunities to get in on the service early and become an early adopter.

Sounds good so far ... Most of the successful services create a system for displaying new content that's brand new. Digg's got there "upcoming" page, StumbleUpon throws in new pages to see how users react. But what about RawSugar? I looked, and looked, and looked, and realized that RawSugar isn't displaying any new submitted user material. And on top of that, all of the links listed on the homepage (and subsequent pages) are all submitted by the same user (prakash)!!

What's the purpose of this site?!?! It's basically prakash's bookmarked sites playground! It doesn't display any new sites from other users! Booooo! Way to kill early adopters!

Rule #2 for web 2.0 startups:
Give users obvious vanity reasons to use your service. Why do people add random friends on MySpace? So there proverbial MySpace muscles are bigger!!