Hey! I got an idea ... do an Internet startup based around a really cool search technology and then name it something that only 5% of the population will be able to remember after hearing/seeing it! Brilliant!! Fund this puppy NOW!!!

Quintura is a groundbreaking search engine that visually leads you to results. You type in "music" which leads you to "classical" which leads you to "guitar" which gets you to "classical guitar lesson" pages. Awesome! One problem ... I can never remember the damn name! Quantumn - Quintuple - Quindble - AHHHH!

Rule #1 on startups (yes I'm making this rule up ):
Pick a name that people can communicate over the phone. Like Google. MySpace. Yahoo. Granted, our brains are visually imprinted with these brands constantly now ... but there still easy to communicate.

UNLESS! It's a brilliant marketing ploy to get people to struggle to remember the name which creates activity in wanting to use the technology. Hmmmm.